While I was in London, I attended a great event and wedding flower design course at Academy of Flowers Covent Garden. I think it was an important course to take despite the fact that I do not intend to become a floral designer.
Why did I attend a flower design course?
The main reason why I decided to attend was to get an idea of what flower design is all about. I do believe that professionals should learn as much as they can especially in the wedding and event planning field.
Wedding planners deal with a great number of suppliers, it doesn’t mean that they need to know how to do all of those jobs, but it is good to acquire as much knowledge as possible. I personally did ask myself if I was capable of doing flower design as I had never done it before.
(A festive and colourful garland made of mosse, fogliage and flowers, for a perfect arch)
What did I do at the flower design course?
This course was amazing, it lasted 4 days and we were immediately pushed to create wonderful event florals. Each day, we were explained what we were supposed to create and we had the same flowers and the same theme.
The amazing thing as that we all created different florals despite us having the same theme and the same flowers.
The course also included some business plan and marketing knowledge and a visit to the New Covent Garden Flower Market. The visit was incredible, I saw amazing flowers I had never seen and an incredible quantity of unusual greens for the floral designs.
What did I learn from the flower design course?
This flower design course, made me understand how difficult it is to deal with flowers. Florists, need to take great care of their product and as it is extremely fresh and they can dye quickly, it is important to know how to treat them so that they stay fresh for the events.
The course also made me realize how different a floral design can be depending on the florist. Off course, any florist can copy a design from a picture but if he/she is an artist they might have a different idea even if they use the same material.
Overall, I have discovered that I have an artistic side and that some challenges can open ones eyes. I did find out that I have my own style. Yet, I do need to practice, which I will with my own floral designs as home.
How should couples communicate with their florist?
The floral design course at the Academy of Flowers Covent Garden has given me a better understanding of the profession. One thing that is clear, is that couples need to understand what they want for their wedding. Not only the style but also the specific colour palette.
When a couple asks for pink flowers, it is far too vague as there is an infinite number of shades of pink. The style can be modern, contemporary, boho, elegant, romantic and many more. You also need to know if you want a tall design or a low one, do you want flowers in oasis or in water, do you want local flowers or tropical ones. The choices are incredible, therefore you need to choose a knowledgeable flower designer who will satisfy all of your needs.
If you have a wedding planner, she/he will have many contacts for you to choose from. You will need to check their portfolio online and you will see their work, this will give you an understanding of what they do.
You will make your choice on the florist designer just you will with the photographer, as I wrote in this post.